From company formation and legal advice to visa processing and tax consulting, we take the complexity out of the process so you can focus on your growth.
Dubai, 30th Jan. 2025 – Brand Activation Setup had the distinct honor of hosting H.E. Ahmed Alattar, UAE Ambassador to Germany, for an exclusive interview, providing valuable insights into the UAE’s culture, innovation, and economic opportunities for international entrepreneurs.
During the engaging discussion, H.E. Alattar highlighted the UAE’s growing role as a global hub for business, emphasizing its strategic location, economic diversification, and business-friendly policies. He shared key insights on how international entrepreneurs can successfully establish themselves in the UAE and leverage its dynamic and rapidly evolving market.
A key focus was the UAE’s unique ability to preserve its rich traditions while embracing modernization, making it an attractive destination for both investors and professionals. H.E. Alattar also addressed the UAE’s leadership in innovation, sustainability, and global economic transformation, reinforcing its position as a premier business and cultural hub.
Additionally, H.E. Alattar reflected on his diplomatic experiences and the strong economic and cultural ties between the UAE and various international markets. His insights provided our audience with a deeper understanding of the opportunities available for businesses and entrepreneurs looking to expand into the UAE.
This interview marks an important milestone for Brand Activation Setup in fostering meaningful dialogue between international business leaders and the UAE.
About Brand Activation Setup
Through our expertise in company formation and legal and law services, we continue to support businesses in successfully navigating and establishing themselves in the UAE’s thriving market.
Our team is led by highly qualified professionals like Hanan Jalou, who brings a wealth of international experience to the table. With a Master’s Degree in Law from the University of Valencia and extensive expertise in both commercial litigation and company restructuring, we offer a deep understanding of both local and international business landscapes. This makes us the perfect partner for companies looking to expand globally.
We bridge cultural and language barriers, ensuring smooth communication with clients from all over the world. Hanan Jalou stands out for her fluency in five languages—Arabic, English, French, Italian, and Spanish. This multilingual approach not only enhances clarity but also fosters stronger relationships with our diverse clientele.
With a unique focus on cross-border business expansion, we provide specialized services for Spanish clients expanding into the Middle East and Middle Eastern investors entering European markets. Sophie Genth, who has lived in Dubai for over 12 years and brings her expertise in expatriation, complements our team by offering hands-on guidance for individuals and businesses relocating to the UAE.
Our team’s strength lies in its passion for success and deep market insights. Karim Loreti Hassan, a key figure in the team, offers over 20 years of entrepreneurial experience and 15 years in marketing. With his multicultural background—born in Rome, raised in Berlin, and deeply rooted in the UAE—Karim understands both European and Middle Eastern markets intimately. His expertise, combined with Sophie’s expatriation knowledge and Hanan’s legal acumen, ensures we deliver cutting-edge solutions tailored to the unique needs of every client.
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